Labelling Trends 2018
As customers become increasingly aware of the negative impacts plastics have on the environment, they will place increase pressure on retailers and in turn manufacturers to produce packaging that is more sustainable and green. Both labelling companies and customers need to look towards what options have become available to do their part towards a cleaner greener planet.
Keep it simple. This is a tried and tested method that will remain in 2018. The fewer the words, the better, but make sure you’re still providing sufficient information to make a decision. The use of simple characters or symbols that will get the message across, at first glance, is also a win.
Your colour choice is essential and should be reflective of your product. Although pastel colours are making a comeback, they speak to our softer side and won’t always be suitable for your product. Bright bold colours are exciting and should prepare you for an exhilarating experience.
The old saying, “a picture is worth a thousand words” couldn’t be truer. From the use of photographs to fine art, if it’s interesting on the eye and illustrative of your product, it’ll secure the desired result. In 2018 there will be an increased challenge in inspiring your audience with just a simple picture.
Swirling decorative font is a thing of the past, think large clear type face, bold and dramatic. If you need to look at it twice, you’ve already lost the consumer war. With simplicity as your goal, your font can be centre stage, telling the whole story. As with both design and graphics, your words need to convey their message in one easy glance and, with a wise choice of colour, you’re sure to draw a crowd.
Over the past 10 years there has been a steady increase in the use of digital printing technology. Considering the improvements in productivity and reliability which are making digital printing a cost-effective option over higher runs and combining this with the continued demands of the buyer in terms of lower run lengths, shorter timelines and the use of personalisation, the trend towards increased use of digital printing will continue into 2018. Label Tech are here to meet all your labelling needs in 2018, give us a call on 01-8421700 for further details.